As the world’s largest supplier of cold-water crab, Whitecap Seafoods needed a digital and visual presence that matched the quality and global scale of their product. Our team led a food-focused photography shoot to capture the craftsmanship, texture, and premium appeal of their crab offerings, creating a visual foundation that could live across platforms. From there, we designed and built a dedicated Cold Water Crab landing page, crafted to clearly communicate Whitecap’s cold-water advantage and guide decision-makers toward conversion. To support lead generation, we executed a targeted LinkedIn paid campaign, connecting Whitecap with high-value leads from world-leading food service brands. The work was rounded out with a product brochure designed to support sales conversations and reinforce Whitecap’s position as a trusted global supplier.
