Working with all the Steele Auto Group dealers in St. John's, we lead the sponsorship activation between the group and the Newfoundland Regiment of the QMJHL.
This included the launch of the Steele Auto Group Legends row - a permanent fixture in the Mary Brown's Center, as well as a game night takeover for each of the four dealers involved in the sponsorship.
From designing rally towels, to creating vehicle decals, and video production to community partnerships, the Launch team handled every element of the activation to ensure Steele was maxmizing the value of their sponsorship investment.
