Being first to market with their 2026 lineup created a clear competitive advantage for Honda, and at the local level, Steele Honda was determined to make the most of it. The “Which Honda Are You?” campaign was built to create immediate relatability with our audience, recognizing that different vehicles naturally appeal to different lifestyles and demographics.
The campaign launched with a full-length hero spot, supported by individual model videos designed to power highly targeted digital media buys. This approach allowed Steele Honda to speak directly to the audiences most aligned with each vehicle.
The result? Steele Honda has quickly become one of the province’s fastest-growing and top-selling dealerships, and we’re proud to have played a small part in that momentum.
